Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij
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Place / Publishing House: | Thousand Oaks, Calif. [u.a.] : SAGE, 2004 |
Year of Publication: | 2004 |
Language: | English |
Subjects: | |
Classification: | 85.40 - Marketing |
Online Access: | |
Physical Description: | XIV, 345 S.; Ill., graph. Darst.; 26 cm |
Notes: | Literaturangaben |
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OeAW Institute for Comparative Media and Communication Studies
Location: | Library |
Call Numbers: | PDOK-101-43 |
Call Number | 2nd Call Number | Description | Location | Remarks | Status | Availability | Order |
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PDOK-101-43 | Library | Not for loan | Available | Place a Hold |