Consumer behavior and culture : consequences for global marketing and advertising

Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij

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Bibliographic Details
VerfasserIn:
Mooij, Marieke K. de 1943-
Place / Publishing House:Thousand Oaks, Calif. [u.a.] : SAGE, 2004
Year of Publication:2004
Language:English
Subjects:
Verbraucherverhalten (DE-588)4062644-1 Kulturelle Identität (DE-588)4033542-2 Internationales Marketing (DE-588)4125431-4
Classification:85.40 - Marketing
Online Access:
Physical Description:XIV, 345 S.; Ill., graph. Darst.; 26 cm
Notes:Literaturangaben
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spelling Mooij, Marieke K. <<de>> 1943- (DE-588)129249017 aut
Consumer behavior and culture consequences for global marketing and advertising Marieke de Mooij
Thousand Oaks, Calif. [u.a.] SAGE 2004
XIV, 345 S. Ill., graph. Darst. 26 cm
Literaturangaben
Consumer behavior Cross-cultural studies
Consumers Psychology
Marketing
Verbraucherverhalten s (DE-588)4062644-1
Kulturelle Identität s (DE-588)4033542-2
Internationales Marketing s (DE-588)4125431-4
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language English
format Book
author Mooij, Marieke K. de 1943-
spellingShingle Mooij, Marieke K. de 1943-
Consumer behavior and culture consequences for global marketing and advertising
Verbraucherverhalten (DE-588)4062644-1
Kulturelle Identität (DE-588)4033542-2
Internationales Marketing (DE-588)4125431-4
author_facet Mooij, Marieke K. de 1943-
author_variant m k d m mkd mkdm
author_role VerfasserIn
author_sort Mooij, Marieke K. 1943-
title Consumer behavior and culture consequences for global marketing and advertising
title_sub consequences for global marketing and advertising
title_full Consumer behavior and culture consequences for global marketing and advertising Marieke de Mooij
title_fullStr Consumer behavior and culture consequences for global marketing and advertising Marieke de Mooij
title_full_unstemmed Consumer behavior and culture consequences for global marketing and advertising Marieke de Mooij
title_auth Consumer behavior and culture consequences for global marketing and advertising
title_new Consumer behavior and culture
title_sort consumer behavior and culture consequences for global marketing and advertising
publisher SAGE
publishDate 2004
physical XIV, 345 S. Ill., graph. Darst. 26 cm
isbn 0761926682
0761926690
callnumber-raw PDOK-101-43
callnumber-search PDOK-101-43
topic Verbraucherverhalten (DE-588)4062644-1
Kulturelle Identität (DE-588)4033542-2
Internationales Marketing (DE-588)4125431-4
topic_facet Verbraucherverhalten
Kulturelle Identität
Internationales Marketing
genre_facet Cross-cultural studies
url http://media.obvsg.at/AC03925018-1001
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8342
dewey-sort 3658.8342
dewey-raw 658.8342
dewey-search 658.8342
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is_hierarchy_title Consumer behavior and culture consequences for global marketing and advertising
basiskl_str_mv 85.40 - Marketing
basiskl_txtF_mv 85.40 - Marketing
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