Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij
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| Place / Publishing House: | Thousand Oaks, Calif. [u.a.] : SAGE, 2004 |
| Year of Publication: | 2004 |
| Language: | English |
| Subjects: | |
| Classification: | 85.40 - Marketing |
| Online Access: | |
| Physical Description: | XIV, 345 S.; Ill., graph. Darst.; 26 cm |
| Notes: | Literaturangaben |
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| 100 | 1 | |a Mooij, Marieke K. de |d 1943- |0 (DE-588)129249017 |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior and culture |b consequences for global marketing and advertising |c Marieke de Mooij |
| 264 | 1 | |a Thousand Oaks, Calif. [u.a.] |b SAGE |c 2004 | |
| 300 | |a XIV, 345 S. |b Ill., graph. Darst. |c 26 cm | ||
| 500 | |a Literaturangaben | ||
| 650 | 0 | |a Consumer behavior |v Cross-cultural studies | |
| 650 | 0 | |a Consumers |x Psychology | |
| 650 | 0 | |a Marketing | |
| 689 | 0 | 0 | |a Verbraucherverhalten |D s |0 (DE-588)4062644-1 |
| 689 | 0 | 1 | |a Kulturelle Identität |D s |0 (DE-588)4033542-2 |
| 689 | 0 | 2 | |a Internationales Marketing |D s |0 (DE-588)4125431-4 |
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