The Customer-Base Audit : : The First Step on the Journey to Customer Centricity / / Peter Fader, Michael Ross, Bruce G.S. Hardie.
As a leader in your organization, you will be very familiar with your organization’s key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures.But how much time have you spent reflecting on the fact that these revenues are generat...
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| Superior document: | Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2022 English |
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| Place / Publishing House: | Philadelphia : : University of Pennsylvania Press, , [2022] ©2022 |
| Year of Publication: | 2022 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (218 p.) |
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