Targeting Sales Effort / / Charles W. Smith.
Introduces a statistical tool for developing information about where people buy with the goal of helping marketers of nationally distributed products target their sales efforts.
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| Superior document: | Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Archive 1898-1999 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | New York, NY : : Columbia University Press, , [1958] ©1958 |
| Year of Publication: | 1958 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (414 p.) |
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Table of Contents:
- Frontmatter
- ACKNOWLEDGMENTS
- CONTENTS
- Part I. TRADING CENTER METHOD OF GEOGRAPHIC SALES ANALYSIS
- INTRODUCTION
- CHAPTER 1. CLASSIFICATION OF MARKETS
- CHAPTER 2. MECHANICS OF THE TRADING CENTER METHOD
- CHAPTER 3. USES OF THE TRADING CENTER METHOD
- Part II. TOOLS OF THE TRADING CENTER METHOD
- TABLE 1. CITIES OVER 2,500 POPULATION: ALPHABETIC KEY BY STATE
- TABLE 2. COUNTIES: ALPHABETIC KEY BY STATE
- TABLE 3. URBAN TRADING CENTERS BY RETAIL SALES VOLUME
- TABLE 4. COUNTIES AND CITIES OVER 2,500 POPULATION BY TRADING CENTERS
- TABLE 5. DISTRIBUTION OF TOTAL UNITED STATES POPULATION, RETAIL SALES VOLUME, AND NUMBER OF RETAIL ESTABLISHMENTS, ALPHABETIC BY STATE
- Table 6. SUPPLEMENTARY DATA TO BALANCE DISCLOSED CITY AND COUNTY INFORMATION WITH STATE AND NATIONAL TOTALS, ALPHABETIC BY STATE