Targeting Sales Effort / / Charles W. Smith.
Introduces a statistical tool for developing information about where people buy with the goal of helping marketers of nationally distributed products target their sales efforts.
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| Superior document: | Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Archive 1898-1999 |
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| VerfasserIn: | |
| Place / Publishing House: | New York, NY : : Columbia University Press, , [1958] ©1958 |
| Year of Publication: | 1958 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (414 p.) |
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