Targeting Sales Effort /

Targeting Sales Effort / / Charles W. Smith.

Introduces a statistical tool for developing information about where people buy with the goal of helping marketers of nationally distributed products target their sales efforts.

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Archive 1898-1999
VerfasserIn:
Smith, Charles W.,
Place / Publishing House:New York, NY : : Columbia University Press, , [1958]
©1958
Year of Publication:1958
Language:English
Online Access:
Physical Description:1 online resource (414 p.)
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505 0 0 |t Frontmatter --   |t ACKNOWLEDGMENTS --   |t CONTENTS --   |t Part I. TRADING CENTER METHOD OF GEOGRAPHIC SALES ANALYSIS --   |t INTRODUCTION --   |t CHAPTER 1. CLASSIFICATION OF MARKETS --   |t CHAPTER 2. MECHANICS OF THE TRADING CENTER METHOD --   |t CHAPTER 3. USES OF THE TRADING CENTER METHOD --   |t Part II. TOOLS OF THE TRADING CENTER METHOD --   |t TABLE 1. CITIES OVER 2,500 POPULATION: ALPHABETIC KEY BY STATE --   |t TABLE 2. COUNTIES: ALPHABETIC KEY BY STATE --   |t TABLE 3. URBAN TRADING CENTERS BY RETAIL SALES VOLUME --   |t TABLE 4. COUNTIES AND CITIES OVER 2,500 POPULATION BY TRADING CENTERS --   |t TABLE 5. DISTRIBUTION OF TOTAL UNITED STATES POPULATION, RETAIL SALES VOLUME, AND NUMBER OF RETAIL ESTABLISHMENTS, ALPHABETIC BY STATE --   |t Table 6. SUPPLEMENTARY DATA TO BALANCE DISCLOSED CITY AND COUNTY INFORMATION WITH STATE AND NATIONAL TOTALS, ALPHABETIC BY STATE 
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520 |a Introduces a statistical tool for developing information about where people buy with the goal of helping marketers of nationally distributed products target their sales efforts. 
538 |a Mode of access: Internet via World Wide Web. 
546 |a In English. 
588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) 
650 7 |a BUSINESS & ECONOMICS / Marketing / General.  |2 bisacsh 
773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t Columbia University Press eBook-Package Archive 1898-1999  |z 9783110442489 
776 0 |c print  |z 9780231930208 
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