Targeting Sales Effort / / Charles W. Smith.
Introduces a statistical tool for developing information about where people buy with the goal of helping marketers of nationally distributed products target their sales efforts.
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Superior document: | Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Archive 1898-1999 |
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VerfasserIn: | |
Place / Publishing House: | New York, NY : : Columbia University Press, , [1958] ©1958 |
Year of Publication: | 1958 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (414 p.) |
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Other title: | Frontmatter -- ACKNOWLEDGMENTS -- CONTENTS -- Part I. TRADING CENTER METHOD OF GEOGRAPHIC SALES ANALYSIS -- INTRODUCTION -- CHAPTER 1. CLASSIFICATION OF MARKETS -- CHAPTER 2. MECHANICS OF THE TRADING CENTER METHOD -- CHAPTER 3. USES OF THE TRADING CENTER METHOD -- Part II. TOOLS OF THE TRADING CENTER METHOD -- TABLE 1. CITIES OVER 2,500 POPULATION: ALPHABETIC KEY BY STATE -- TABLE 2. COUNTIES: ALPHABETIC KEY BY STATE -- TABLE 3. URBAN TRADING CENTERS BY RETAIL SALES VOLUME -- TABLE 4. COUNTIES AND CITIES OVER 2,500 POPULATION BY TRADING CENTERS -- TABLE 5. DISTRIBUTION OF TOTAL UNITED STATES POPULATION, RETAIL SALES VOLUME, AND NUMBER OF RETAIL ESTABLISHMENTS, ALPHABETIC BY STATE -- Table 6. SUPPLEMENTARY DATA TO BALANCE DISCLOSED CITY AND COUNTY INFORMATION WITH STATE AND NATIONAL TOTALS, ALPHABETIC BY STATE |
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Summary: | Introduces a statistical tool for developing information about where people buy with the goal of helping marketers of nationally distributed products target their sales efforts. |
Format: | Mode of access: Internet via World Wide Web. |
ISBN: | 9780231891622 9783110442489 |
DOI: | 10.7312/smit93020 |
Access: | restricted access |
Hierarchical level: | Monograph |
Statement of Responsibility: | Charles W. Smith. |