Targeting Sales Effort / / Charles W. Smith.

Introduces a statistical tool for developing information about where people buy with the goal of helping marketers of nationally distributed products target their sales efforts.

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Superior document:Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Archive 1898-1999
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Place / Publishing House:New York, NY : : Columbia University Press, , [1958]
©1958
Year of Publication:1958
Language:English
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Physical Description:1 online resource (414 p.)
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id 9780231891622
ctrlnum (DE-B1597)512289
(OCoLC)1100432206
collection bib_alma
record_format marc
spelling Smith, Charles W., author. aut http://id.loc.gov/vocabulary/relators/aut
Targeting Sales Effort / Charles W. Smith.
New York, NY : Columbia University Press, [1958]
©1958
1 online resource (414 p.)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
Frontmatter -- ACKNOWLEDGMENTS -- CONTENTS -- Part I. TRADING CENTER METHOD OF GEOGRAPHIC SALES ANALYSIS -- INTRODUCTION -- CHAPTER 1. CLASSIFICATION OF MARKETS -- CHAPTER 2. MECHANICS OF THE TRADING CENTER METHOD -- CHAPTER 3. USES OF THE TRADING CENTER METHOD -- Part II. TOOLS OF THE TRADING CENTER METHOD -- TABLE 1. CITIES OVER 2,500 POPULATION: ALPHABETIC KEY BY STATE -- TABLE 2. COUNTIES: ALPHABETIC KEY BY STATE -- TABLE 3. URBAN TRADING CENTERS BY RETAIL SALES VOLUME -- TABLE 4. COUNTIES AND CITIES OVER 2,500 POPULATION BY TRADING CENTERS -- TABLE 5. DISTRIBUTION OF TOTAL UNITED STATES POPULATION, RETAIL SALES VOLUME, AND NUMBER OF RETAIL ESTABLISHMENTS, ALPHABETIC BY STATE -- Table 6. SUPPLEMENTARY DATA TO BALANCE DISCLOSED CITY AND COUNTY INFORMATION WITH STATE AND NATIONAL TOTALS, ALPHABETIC BY STATE
restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star
Introduces a statistical tool for developing information about where people buy with the goal of helping marketers of nationally distributed products target their sales efforts.
Mode of access: Internet via World Wide Web.
In English.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)
BUSINESS & ECONOMICS / Marketing / General. bisacsh
Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Archive 1898-1999 9783110442489
print 9780231930208
https://doi.org/10.7312/smit93020
https://www.degruyter.com/isbn/9780231891622
Cover https://www.degruyter.com/cover/covers/9780231891622.jpg
language English
format eBook
author Smith, Charles W.,
Smith, Charles W.,
spellingShingle Smith, Charles W.,
Smith, Charles W.,
Targeting Sales Effort /
Frontmatter --
ACKNOWLEDGMENTS --
CONTENTS --
Part I. TRADING CENTER METHOD OF GEOGRAPHIC SALES ANALYSIS --
INTRODUCTION --
CHAPTER 1. CLASSIFICATION OF MARKETS --
CHAPTER 2. MECHANICS OF THE TRADING CENTER METHOD --
CHAPTER 3. USES OF THE TRADING CENTER METHOD --
Part II. TOOLS OF THE TRADING CENTER METHOD --
TABLE 1. CITIES OVER 2,500 POPULATION: ALPHABETIC KEY BY STATE --
TABLE 2. COUNTIES: ALPHABETIC KEY BY STATE --
TABLE 3. URBAN TRADING CENTERS BY RETAIL SALES VOLUME --
TABLE 4. COUNTIES AND CITIES OVER 2,500 POPULATION BY TRADING CENTERS --
TABLE 5. DISTRIBUTION OF TOTAL UNITED STATES POPULATION, RETAIL SALES VOLUME, AND NUMBER OF RETAIL ESTABLISHMENTS, ALPHABETIC BY STATE --
Table 6. SUPPLEMENTARY DATA TO BALANCE DISCLOSED CITY AND COUNTY INFORMATION WITH STATE AND NATIONAL TOTALS, ALPHABETIC BY STATE
author_facet Smith, Charles W.,
Smith, Charles W.,
author_variant c w s cw cws
c w s cw cws
author_role VerfasserIn
VerfasserIn
author_sort Smith, Charles W.,
title Targeting Sales Effort /
title_full Targeting Sales Effort / Charles W. Smith.
title_fullStr Targeting Sales Effort / Charles W. Smith.
title_full_unstemmed Targeting Sales Effort / Charles W. Smith.
title_auth Targeting Sales Effort /
title_alt Frontmatter --
ACKNOWLEDGMENTS --
CONTENTS --
Part I. TRADING CENTER METHOD OF GEOGRAPHIC SALES ANALYSIS --
INTRODUCTION --
CHAPTER 1. CLASSIFICATION OF MARKETS --
CHAPTER 2. MECHANICS OF THE TRADING CENTER METHOD --
CHAPTER 3. USES OF THE TRADING CENTER METHOD --
Part II. TOOLS OF THE TRADING CENTER METHOD --
TABLE 1. CITIES OVER 2,500 POPULATION: ALPHABETIC KEY BY STATE --
TABLE 2. COUNTIES: ALPHABETIC KEY BY STATE --
TABLE 3. URBAN TRADING CENTERS BY RETAIL SALES VOLUME --
TABLE 4. COUNTIES AND CITIES OVER 2,500 POPULATION BY TRADING CENTERS --
TABLE 5. DISTRIBUTION OF TOTAL UNITED STATES POPULATION, RETAIL SALES VOLUME, AND NUMBER OF RETAIL ESTABLISHMENTS, ALPHABETIC BY STATE --
Table 6. SUPPLEMENTARY DATA TO BALANCE DISCLOSED CITY AND COUNTY INFORMATION WITH STATE AND NATIONAL TOTALS, ALPHABETIC BY STATE
title_new Targeting Sales Effort /
title_sort targeting sales effort /
publisher Columbia University Press,
publishDate 1958
physical 1 online resource (414 p.)
contents Frontmatter --
ACKNOWLEDGMENTS --
CONTENTS --
Part I. TRADING CENTER METHOD OF GEOGRAPHIC SALES ANALYSIS --
INTRODUCTION --
CHAPTER 1. CLASSIFICATION OF MARKETS --
CHAPTER 2. MECHANICS OF THE TRADING CENTER METHOD --
CHAPTER 3. USES OF THE TRADING CENTER METHOD --
Part II. TOOLS OF THE TRADING CENTER METHOD --
TABLE 1. CITIES OVER 2,500 POPULATION: ALPHABETIC KEY BY STATE --
TABLE 2. COUNTIES: ALPHABETIC KEY BY STATE --
TABLE 3. URBAN TRADING CENTERS BY RETAIL SALES VOLUME --
TABLE 4. COUNTIES AND CITIES OVER 2,500 POPULATION BY TRADING CENTERS --
TABLE 5. DISTRIBUTION OF TOTAL UNITED STATES POPULATION, RETAIL SALES VOLUME, AND NUMBER OF RETAIL ESTABLISHMENTS, ALPHABETIC BY STATE --
Table 6. SUPPLEMENTARY DATA TO BALANCE DISCLOSED CITY AND COUNTY INFORMATION WITH STATE AND NATIONAL TOTALS, ALPHABETIC BY STATE
isbn 9780231891622
9783110442489
9780231930208
url https://doi.org/10.7312/smit93020
https://www.degruyter.com/isbn/9780231891622
https://www.degruyter.com/cover/covers/9780231891622.jpg
illustrated Not Illustrated
doi_str_mv 10.7312/smit93020
oclc_num 1100432206
work_keys_str_mv AT smithcharlesw targetingsaleseffort
status_str n
ids_txt_mv (DE-B1597)512289
(OCoLC)1100432206
carrierType_str_mv cr
hierarchy_parent_title Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Archive 1898-1999
is_hierarchy_title Targeting Sales Effort /
container_title Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Archive 1898-1999
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