Targeting Sales Effort / / Charles W. Smith.

• Superior document: Title is part of eBook package: De Gruyter Columbia University Press eBook-Package Archive 1898-1999
• VerfasserIn: Smith, Charles W.,
• Place / Publishing House: New York, NY : : Columbia University Press, , [1958]; ©1958
• Year of Publication: 1958
• Language: English
• Physical Description: 1 online resource (414 p.)
• Other title: Frontmatter --; ACKNOWLEDGMENTS --; CONTENTS --; Part I. TRADING CENTER METHOD OF GEOGRAPHIC SALES ANALYSIS --; INTRODUCTION --; CHAPTER 1. CLASSIFICATION OF MARKETS --; CHAPTER 2. MECHANICS OF THE TRADING CENTER METHOD --; CHAPTER 3. USES OF THE TRADING CENTER METHOD --; Part II. TOOLS OF THE TRADING CENTER METHOD --; TABLE 1. CITIES OVER 2,500 POPULATION: ALPHABETIC KEY BY STATE --; TABLE 2. COUNTIES: ALPHABETIC KEY BY STATE --; TABLE 3. URBAN TRADING CENTERS BY RETAIL SALES VOLUME --; TABLE 4. COUNTIES AND CITIES OVER 2,500 POPULATION BY TRADING CENTERS --; TABLE 5. DISTRIBUTION OF TOTAL UNITED STATES POPULATION, RETAIL SALES VOLUME, AND NUMBER OF RETAIL ESTABLISHMENTS, ALPHABETIC BY STATE --; Table 6. SUPPLEMENTARY DATA TO BALANCE DISCLOSED CITY AND COUNTY INFORMATION WITH STATE AND NATIONAL TOTALS, ALPHABETIC BY STATE
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9780231891622; 9783110442489
• DOI: 10.7312/smit93020
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Charles W. Smith.

Introduces a statistical tool for developing information about where people buy with the goal of helping marketers of nationally distributed products target their sales efforts.