The inscrutable shopper : consumer resistance in retail / / Stella Minahan, Sean Sands, Carla Ferraro.
Traditional retail marketing theory has aimed to assist retailers with ideas, suggestions, and methods to attract shoppers and encourage them to spend, and ideally engender loyalty. Attracting shoppers, and encouraging them to purchase, has traditionally involved a range of marketing tactics within...
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| Superior document: | Consumer behavior collection |
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| Year of Publication: | 2012 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Consumer behavior collection.
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| Online Access: | |
| Physical Description: | 1 electronic text (153 p.) :; digital file. |
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