The inscrutable shopper : consumer resistance in retail /

The inscrutable shopper : consumer resistance in retail / / Stella Minahan, Sean Sands, Carla Ferraro.

Traditional retail marketing theory has aimed to assist retailers with ideas, suggestions, and methods to attract shoppers and encourage them to spend, and ideally engender loyalty. Attracting shoppers, and encouraging them to purchase, has traditionally involved a range of marketing tactics within...

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Bibliographic Details
Superior document:Consumer behavior collection
:
Minahan, Stella.
TeilnehmendeR:
Sands, Sean.
Ferraro, Carla.
Year of Publication:2012
Edition:1st ed.
Language:English
Series:Consumer behavior collection.
Online Access:
Physical Description:1 electronic text (153 p.) :; digital file.
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Table of Contents:
  • Introduction
  • Part I. Retailing and the consumer
  • 1. A brief history of the consumer society
  • 2. A brief history of shopping
  • 3. The inscrutable shopper
  • Part II. Elements of consumer resistance
  • 4. A model of consumer resistance
  • 5. Responses: mainstream and fringe
  • Part III. The strategic retailer
  • 6. Implications for retailers
  • 7. Responsible retailing
  • 8. Best practice considerations
  • 9. Conclusion
  • Notes
  • References
  • Recommended reading
  • Index.

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