The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape / / guest editor, Associate Professor Kiseol Yang.
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| Place / Publishing House: | [Bradford, England] : : Emerald,, 2015. 2015 |
| Year of Publication: | 2015 |
| Language: | English |
| Series: | Journal of Research in Interactive Marketing,
Volume 9, Issue 2 |
| Online Access: | |
| Physical Description: | 1 online resource (81 pages) :; illustrations, tables. |
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| Bibliography: | Includes bibliographical references at the end of each chapters. |
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| ISBN: | 9781785604126 9781785604133 |
| ISSN: | 2040-7122 ; |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | guest editor, Associate Professor Kiseol Yang. |