The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape / / guest editor, Associate Professor Kiseol Yang.
Saved in:
TeilnehmendeR: | |
---|---|
Place / Publishing House: | [Bradford, England] : : Emerald,, 2015. 2015 |
Year of Publication: | 2015 |
Language: | English |
Series: | Journal of Research in Interactive Marketing,
Volume 9, Issue 2 |
Online Access: | |
Physical Description: | 1 online resource (81 pages) :; illustrations, tables. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Channel management and retail marketing / Meenal Dhotre.
by: Dhotre, Meenal.
Published: (2010.) -
Multi-channel marketing, branding and retail design : : new challenges and opportunities / / edited by Charles Mcintyre, T. C. Melewar, Charles Dennis.
Published: (2016.) -
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy.
Published: (2013.) -
Beyond multi-channel marketing : : critical issues in dual marketing / / edited by Maria Palazzo, Pantea Foroudi, Alfonso Siano.
Published: ([2020]) -
Getting multi-channel distribution right / / Kusum L. Ailawadi, Paul W. Farris.
by: Ailawadi, Kusum L.,
Published: ([2020])