The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape / / guest editor, Associate Professor Kiseol Yang.
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| Place / Publishing House: | [Bradford, England] : : Emerald,, 2015. 2015 |
| Year of Publication: | 2015 |
| Language: | English |
| Series: | Journal of Research in Interactive Marketing,
Volume 9, Issue 2 |
| Online Access: | |
| Physical Description: | 1 online resource (81 pages) :; illustrations, tables. |
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| 020 | |z 9781785604126 | ||
| 020 | |a 9781785604133 |q (electronic bk.) | ||
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| 050 | 4 | |a HF5415.32 |b .I473 2015 | |
| 082 | 0 | |a 658.8342 |2 23 | |
| 245 | 0 | 4 | |a The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape / |c guest editor, Associate Professor Kiseol Yang. |
| 264 | 1 | |a [Bradford, England] : |b Emerald, |c 2015. | |
| 264 | 4 | |c 2015 | |
| 300 | |a 1 online resource (81 pages) : |b illustrations, tables. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 0 | |a Journal of Research in Interactive Marketing, |x 2040-7122 ; |v Volume 9, Issue 2 | |
| 504 | |a Includes bibliographical references at the end of each chapters. | ||
| 588 | |a Description based on online resource; title from PDF cover (ebrary, viewed July 25, 2015). | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Electronic commerce |x Psychological aspects. | |
| 650 | 0 | |a Internet marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Yang, Kiseol, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape. |d [Bradford, England] : Emerald, c2015 |h 166 pages |k Journal of Research in Interactive Marketing ; Volume 9, Issue 2 |z 9781785604126 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2093103 |z Click to View |