The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /

The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape / / guest editor, Associate Professor Kiseol Yang.

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TeilnehmendeR:
Yang, Kiseol,
Place / Publishing House:[Bradford, England] : : Emerald,, 2015.
2015
Year of Publication:2015
Language:English
Series:Journal of Research in Interactive Marketing, Volume 9, Issue 2
Online Access:
Physical Description:1 online resource (81 pages) :; illustrations, tables.
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id 5002093103
ctrlnum (MiAaPQ)5002093103
(Au-PeEL)EBL2093103
(CaPaEBR)ebr11077150
(OCoLC)921279120
collection bib_alma
record_format marc
spelling The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape / guest editor, Associate Professor Kiseol Yang.
[Bradford, England] : Emerald, 2015.
2015
1 online resource (81 pages) : illustrations, tables.
text rdacontent
computer rdamedia
online resource rdacarrier
Journal of Research in Interactive Marketing, 2040-7122 ; Volume 9, Issue 2
Includes bibliographical references at the end of each chapters.
Description based on online resource; title from PDF cover (ebrary, viewed July 25, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumer behavior.
Electronic commerce Psychological aspects.
Internet marketing.
Electronic books.
Yang, Kiseol, editor.
Print version: Impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape. [Bradford, England] : Emerald, c2015 166 pages Journal of Research in Interactive Marketing ; Volume 9, Issue 2 9781785604126
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2093103 Click to View
language English
format eBook
author2 Yang, Kiseol,
author_facet Yang, Kiseol,
author2_variant k y ky
author2_role TeilnehmendeR
title The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /
spellingShingle The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /
Journal of Research in Interactive Marketing,
title_full The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape / guest editor, Associate Professor Kiseol Yang.
title_fullStr The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape / guest editor, Associate Professor Kiseol Yang.
title_full_unstemmed The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape / guest editor, Associate Professor Kiseol Yang.
title_auth The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /
title_new The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /
title_sort the impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /
series Journal of Research in Interactive Marketing,
series2 Journal of Research in Interactive Marketing,
publisher Emerald,
publishDate 2015
physical 1 online resource (81 pages) : illustrations, tables.
isbn 9781785604133
9781785604126
issn 2040-7122 ;
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.32 I473 42015
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2093103
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8342
dewey-sort 3658.8342
dewey-raw 658.8342
dewey-search 658.8342
oclc_num 921279120
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is_hierarchy_title The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /
author2_original_writing_str_mv noLinkedField
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