Managing customer experience and relationships : : a strategic framework / / Don Peppers, Martha Rogers.
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| VerfasserIn: | |
|---|---|
| TeilnehmendeR: | |
| Place / Publishing House: | Hoboken, New Jersey : : Wiley,, 2017. 2017 |
| Year of Publication: | 2017 |
| Edition: | Third edition. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (627 pages) |
| Notes: | Includes indexes. |
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5007104495 |
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(MiAaPQ)5007104495 (Au-PeEL)EBL7104495 (OCoLC)1347028633 |
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bib_alma |
| record_format |
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Peppers, Don, author. Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers. Third edition. Hoboken, New Jersey : Wiley, 2017. 2017 1 online resource (627 pages) text rdacontent computer rdamedia online resource rdacarrier Includes indexes. Description based on print version record. Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Consumers' preferences. Customer relations Management. Information storage and retrieval systems Marketing. Relationship marketing. Electronic books. Rogers, Martha, 1952- author. Print version: Peppers, Don. Managing customer experience and relationships : a strategic framework. Third edition. Hoboken, New Jersey : Wiley, c2017 xxiv, 600 pages 9781119236252 2016023735 ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7104495 Click to View |
| language |
English |
| format |
eBook |
| author |
Peppers, Don, Rogers, Martha, 1952- |
| spellingShingle |
Peppers, Don, Rogers, Martha, 1952- Managing customer experience and relationships : a strategic framework / |
| author_facet |
Peppers, Don, Rogers, Martha, 1952- Rogers, Martha, 1952- |
| author_variant |
d p dp m r mr |
| author_role |
VerfasserIn VerfasserIn |
| author2 |
Rogers, Martha, 1952- |
| author2_role |
TeilnehmendeR |
| author_sort |
Peppers, Don, |
| title |
Managing customer experience and relationships : a strategic framework / |
| title_sub |
a strategic framework / |
| title_full |
Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers. |
| title_fullStr |
Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers. |
| title_full_unstemmed |
Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers. |
| title_auth |
Managing customer experience and relationships : a strategic framework / |
| title_new |
Managing customer experience and relationships : |
| title_sort |
managing customer experience and relationships : a strategic framework / |
| publisher |
Wiley, |
| publishDate |
2017 |
| physical |
1 online resource (627 pages) |
| edition |
Third edition. |
| isbn |
9781119239826 9781119236252 |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HF - Commerce |
| callnumber-label |
HF5415 |
| callnumber-sort |
HF 45415.5 P458 42017 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7104495 |
| illustrated |
Not Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
658 - General management |
| dewey-full |
658.8/12 |
| dewey-sort |
3658.8 212 |
| dewey-raw |
658.8/12 |
| dewey-search |
658.8/12 |
| oclc_num |
1347028633 |
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AT peppersdon managingcustomerexperienceandrelationshipsastrategicframework AT rogersmartha managingcustomerexperienceandrelationshipsastrategicframework |
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(MiAaPQ)5007104495 (Au-PeEL)EBL7104495 (OCoLC)1347028633 |
| is_hierarchy_title |
Managing customer experience and relationships : a strategic framework / |
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noLinkedField |
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1792331044121214976 |
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