Managing customer experience and relationships : : a strategic framework / / Don Peppers, Martha Rogers.
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| VerfasserIn: | |
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| TeilnehmendeR: | |
| Place / Publishing House: | Hoboken, New Jersey : : Wiley,, 2017. 2017 |
| Year of Publication: | 2017 |
| Edition: | Third edition. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (627 pages) |
| Notes: | Includes indexes. |
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| 001 | 5007104495 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 161114t20172017nju o 001 0 eng d | ||
| 020 | |a 9781119239826 |q (electronic bk.) | ||
| 020 | |z 9781119236252 | ||
| 035 | |a (MiAaPQ)5007104495 | ||
| 035 | |a (Au-PeEL)EBL7104495 | ||
| 035 | |a (OCoLC)1347028633 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.5 |b .P458 2017 | |
| 082 | 0 | |a 658.8/12 |2 23 | |
| 100 | 1 | |a Peppers, Don, |e author. | |
| 245 | 1 | 0 | |a Managing customer experience and relationships : |b a strategic framework / |c Don Peppers, Martha Rogers. |
| 250 | |a Third edition. | ||
| 264 | 1 | |a Hoboken, New Jersey : |b Wiley, |c 2017. | |
| 264 | 4 | |c 2017 | |
| 300 | |a 1 online resource (627 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a Includes indexes. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Consumers' preferences. | |
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 0 | |a Information storage and retrieval systems |x Marketing. | |
| 650 | 0 | |a Relationship marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Rogers, Martha, |d 1952- |e author. | |
| 776 | 0 | 8 | |i Print version: |a Peppers, Don. |t Managing customer experience and relationships : a strategic framework. |b Third edition. |d Hoboken, New Jersey : Wiley, c2017 |h xxiv, 600 pages |z 9781119236252 |w 2016023735 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=7104495 |z Click to View |