Retail marketing and branding : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke.
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Year of Publication: | 2011 |
Language: | English |
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Physical Description: | xviii, 300 p. :; ill. |
Notes: | Includes index. |
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Perrey, Jesko. Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke. Chichester, West Sussex : Wiley, c2011. xviii, 300 p. : ill. Includes index. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Branding (Marketing) Brand name products. Retail trade. Electronic books. Spillecke, Dennis. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=675225 Click to View |
language |
English |
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Electronic eBook |
author |
Perrey, Jesko. |
spellingShingle |
Perrey, Jesko. Retail marketing and branding a definitive guide to maximizing ROI / |
author_facet |
Perrey, Jesko. Spillecke, Dennis. ProQuest (Firm) ProQuest (Firm) |
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Spillecke, Dennis. ProQuest (Firm) |
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ProQuest (Firm) |
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Perrey, Jesko. |
title |
Retail marketing and branding a definitive guide to maximizing ROI / |
title_sub |
a definitive guide to maximizing ROI / |
title_full |
Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke. |
title_fullStr |
Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke. |
title_full_unstemmed |
Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke. |
title_auth |
Retail marketing and branding a definitive guide to maximizing ROI / |
title_new |
Retail marketing and branding |
title_sort |
retail marketing and branding a definitive guide to maximizing roi / |
publisher |
Wiley, |
publishDate |
2011 |
physical |
xviii, 300 p. : ill. |
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H - Social Science |
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HF - Commerce |
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HF5415 |
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HF 45415.1255 P47 42011 |
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Electronic books. |
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Electronic books. |
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https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=675225 |
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Illustrated |
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742333216 |
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Retail marketing and branding a definitive guide to maximizing ROI / |
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