Retail marketing and branding : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke.
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| TeilnehmendeR: | |
| Year of Publication: | 2011 |
| Language: | English |
| Online Access: | |
| Physical Description: | xviii, 300 p. :; ill. |
| Notes: | Includes index. |
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.1255 |b .P47 2011 | |
| 100 | 1 | |a Perrey, Jesko. | |
| 245 | 1 | 0 | |a Retail marketing and branding |h [electronic resource] : |b a definitive guide to maximizing ROI / |c Jesko Perrey and Dennis Spillecke. |
| 260 | |a Chichester, West Sussex : |b Wiley, |c c2011. | ||
| 300 | |a xviii, 300 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Retail trade. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Spillecke, Dennis. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=675225 |z Click to View |