Table of Contents: ROI of $ocial media

ROI of $ocial media : how to improve the return on your social marketing investment /

ROI of $ocial media : how to improve the return on your social marketing investment / / Guy Powell, Steven Groves, Jerry Dimos.

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Bibliographic Details
:	ProQuest (Firm) Powell, Guy R.
TeilnehmendeR:	Groves, Steven. Dimos, Jerry. ProQuest (Firm)
Year of Publication:	2011
Language:	English
Online Access:	https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=661670
Physical Description:	xxv, 289 p. :; ill.
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Table of Contents:

section 1. Getting started with social media ROI
section 2. The media engagement framework
section 3. Practical applications of social media ROI
section 4. Where does social media go from here?