ROI of $ocial media : how to improve the return on your social marketing investment /

ROI of $ocial media : how to improve the return on your social marketing investment / / Guy Powell, Steven Groves, Jerry Dimos.

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ProQuest (Firm)
Powell, Guy R.
TeilnehmendeR:
Groves, Steven.
Dimos, Jerry.
ProQuest (Firm)
Year of Publication:2011
Language:English
Online Access:
Physical Description:xxv, 289 p. :; ill.
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ctrlnum (MiAaPQ)500661670
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(CaPaEBR)ebr10484749
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(OCoLC)747426559
collection bib_alma
record_format marc
spelling Powell, Guy R.
ROI of $ocial media [electronic resource] : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.
ROI of social media
Return of investment of social media
Singapore : John Wiley & Sons (Asia), c2011.
xxv, 289 p. : ill.
Includes bibliographical references and index.
section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Internet marketing.
Social media Marketing.
Social media Economic aspects.
Online social networks Economic aspects.
Social marketing.
Electronic books.
Groves, Steven.
Dimos, Jerry.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=661670 Click to View
language English
format Electronic
eBook
author Powell, Guy R.
spellingShingle Powell, Guy R.
ROI of $ocial media how to improve the return on your social marketing investment /
section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?
author_facet Powell, Guy R.
Groves, Steven.
Dimos, Jerry.
ProQuest (Firm)
ProQuest (Firm)
author_variant g r p gr grp
author2 Groves, Steven.
Dimos, Jerry.
ProQuest (Firm)
author2_variant s g sg
j d jd
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Powell, Guy R.
title ROI of $ocial media how to improve the return on your social marketing investment /
title_sub how to improve the return on your social marketing investment /
title_full ROI of $ocial media [electronic resource] : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.
title_fullStr ROI of $ocial media [electronic resource] : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.
title_full_unstemmed ROI of $ocial media [electronic resource] : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.
title_auth ROI of $ocial media how to improve the return on your social marketing investment /
title_alt ROI of social media
Return of investment of social media
title_new ROI of $ocial media
title_sort roi of $ocial media how to improve the return on your social marketing investment /
publisher John Wiley & Sons (Asia),
publishDate 2011
physical xxv, 289 p. : ill.
contents section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?
isbn 9780470827437 (electronic bk.)
9780470827444 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1265 P69 42011
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=661670
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.802
dewey-sort 3658.802
dewey-raw 658.802
dewey-search 658.802
oclc_num 747426559
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