ROI of $ocial media : how to improve the return on your social marketing investment / / Guy Powell, Steven Groves, Jerry Dimos.
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| Year of Publication: | 2011 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxv, 289 p. :; ill. |
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| 020 | |a 9780470827437 (electronic bk.) | ||
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| 050 | 4 | |a HF5415.1265 |b .P69 2011 | |
| 082 | 0 | 4 | |a 658.802 |2 22 |
| 100 | 1 | |a Powell, Guy R. | |
| 245 | 1 | 0 | |a ROI of $ocial media |h [electronic resource] : |b how to improve the return on your social marketing investment / |c Guy Powell, Steven Groves, Jerry Dimos. |
| 246 | 3 | |a ROI of social media | |
| 246 | 3 | |a Return of investment of social media | |
| 260 | |a Singapore : |b John Wiley & Sons (Asia), |c c2011. | ||
| 300 | |a xxv, 289 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here? | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social media |x Marketing. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 0 | |a Online social networks |x Economic aspects. | |
| 650 | 0 | |a Social marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Groves, Steven. | |
| 700 | 1 | |a Dimos, Jerry. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=661670 |z Click to View |