ROI of $ocial media : how to improve the return on your social marketing investment / / Guy Powell, Steven Groves, Jerry Dimos.
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| Year of Publication: | 2011 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxv, 289 p. :; ill. |
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| Other title: | ROI of social media Return of investment of social media |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470827413 (hbk.) 0470827416 (hbk.) 9780470827420 (mobi) 9780470827437 (electronic bk.) 9780470827444 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Guy Powell, Steven Groves, Jerry Dimos. |