Persuasion in public discourse : : cognitive and functional perspectives / / edited by Jana Pelclova and Wei-lun Lu.
"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives...
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| Superior document: | Discourse approaches to politics, society and culture (DAPSAC), volume 79 |
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| TeilnehmendeR: | |
| Place / Publishing House: | Amsterdam ;, Philadelphia : : John Benjamins Publishing Company,, [2018] 2018 |
| Year of Publication: | 2018 |
| Language: | English |
| Series: | Discourse approaches to politics, society, and culture ;
v. 79. |
| Online Access: | |
| Physical Description: | 1 online resource (342 pages) :; illustrations. |
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