Persuasion in public discourse : : cognitive and functional perspectives / / edited by Jana Pelclova and Wei-lun Lu.

• Superior document: Discourse approaches to politics, society and culture (DAPSAC), volume 79
• TeilnehmendeR: Pelclova, Jana,; Lu, Wei-lun (Linguist),
• Place / Publishing House: Amsterdam ;, Philadelphia : : John Benjamins Publishing Company,, [2018]; 2018
• Year of Publication: 2018
• Language: English
• Series: Discourse approaches to politics, society, and culture ; v. 79.
• Physical Description: 1 online resource (342 pages) :; illustrations.
• Bibliography: Includes bibliographical references and index.
• ISBN: 9789027201386 (hb : alk. paper); 9789027263599 (ebook)
• ISSN: 1569-9463
• Hierarchical level: Monograph
• Statement of Responsibility: edited by Jana Pelclova and Wei-lun Lu.

"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, the intended readership includes cognitive musicologists, semioticians, historical linguists or scholars of neighbouring disciplines"--