Persuasion in public discourse : : cognitive and functional perspectives / / edited by Jana Pelclova and Wei-lun Lu.
"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives...
Saved in:
| Superior document: | Discourse approaches to politics, society and culture (DAPSAC), volume 79 |
|---|---|
| TeilnehmendeR: | |
| Place / Publishing House: | Amsterdam ;, Philadelphia : : John Benjamins Publishing Company,, [2018] 2018 |
| Year of Publication: | 2018 |
| Language: | English |
| Series: | Discourse approaches to politics, society, and culture ;
v. 79. |
| Online Access: | |
| Physical Description: | 1 online resource (342 pages) :; illustrations. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries / Agnes Kuna
- Construction of the speaker's persuasive image in public discourse : classical rhetoric revisited / Janja Zmavc
- Metaphor as a (de-)legitimizing strategy in leadership discourse: the language of crisis in Winston Churchill's Cold War speeches / Jan Sebera and Wei-lun Lu
- Fictionalizing scenarios in political discourse : Catalan self-determination / Gonzalo Calle Rosingana
- "The end is near" : negative attitude and fear in political discourse / Francisco O. D. Veloso and Dezheng Feng
- Reframing as a persuasive device in public speech : beyond globalized biodiversity / Anna Franca Plastina
- Dissuasion by characterization : the "poisoning" of an heroic analogy in Russian public discourse / Ludmilla A. Beckett
- Saving face online : institutional responses to negative customer reviews on Trip Advisor / Christopher Hopkinson
- Constructing the ideal organization : metaphor in higher education brand communication / Carl Jon Way Ng
- Persuasion in academic discourse : cross-cultural variation in anglophone and Czech academic book reviews / Olga Dontcheva-Navratilova
- Promotional strategies in academic writing : statements of contribution in Spanish and ELF research articles / Pilar Mur-Duenas
- Iconicity in independent noun phrases in print advertising : a multimodal perspective / Jana Pelclova
- Persuasion in musical multimedia : a conceptual blending theory approach / Mihailo Antovic.