Media audience research : : a guide for professionals / / Graham Mytton, Peter Diem and Piet Hein van Dam.
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| Place / Publishing House: | Thousand Oaks, California : : SAGE Publications, Incorporated,, 2016. |
| Year of Publication: | 2016 |
| Edition: | Third edition. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (298 pages) :; illustrations |
| Notes: | Revision of author's Handbook on radio and television audience research. |
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