Media research methods : measuring audiences, reactions and impact / / Barrie Gunter.
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| Year of Publication: | 2000 |
| Language: | English |
| Online Access: | |
| Physical Description: | 314 p. |
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| Bibliography: | Includes bibliographical references (p. [280]-307) and index. |
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| ISBN: | 9780761956587 0761956581 076195659X (pbk.) 9780857022011 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Barrie Gunter. |