Media research methods : measuring audiences, reactions and impact /

Media research methods : measuring audiences, reactions and impact / / Barrie Gunter.

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ProQuest (Firm)
Gunter, Barrie.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2000
Language:English
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Physical Description:314 p.
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record_format marc
spelling Gunter, Barrie.
Media research methods [electronic resource] : measuring audiences, reactions and impact / Barrie Gunter.
London ; Thousand Oaks, Calif. : Sage Publications, 2000.
314 p.
Includes bibliographical references (p. [280]-307) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Mass media Research Methodology.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=483382 Click to View
language English
format Electronic
eBook
author Gunter, Barrie.
spellingShingle Gunter, Barrie.
Media research methods measuring audiences, reactions and impact /
author_facet Gunter, Barrie.
ProQuest (Firm)
ProQuest (Firm)
author_variant b g bg
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Gunter, Barrie.
title Media research methods measuring audiences, reactions and impact /
title_sub measuring audiences, reactions and impact /
title_full Media research methods [electronic resource] : measuring audiences, reactions and impact / Barrie Gunter.
title_fullStr Media research methods [electronic resource] : measuring audiences, reactions and impact / Barrie Gunter.
title_full_unstemmed Media research methods [electronic resource] : measuring audiences, reactions and impact / Barrie Gunter.
title_auth Media research methods measuring audiences, reactions and impact /
title_new Media research methods
title_sort media research methods measuring audiences, reactions and impact /
publisher Sage Publications,
publishDate 2000
physical 314 p.
isbn 9780857022011 (electronic bk.)
callnumber-first P - Language and Literature
callnumber-subject P - Philology and Linguistics
callnumber-label P91
callnumber-sort P 291.3 G86 42000
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=483382
illustrated Not Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 300 - Social sciences, sociology & anthropology
dewey-ones 302 - Social interaction
dewey-full 302.23/07/2
dewey-sort 3302.23 17 12
dewey-raw 302.23/07/2
dewey-search 302.23/07/2
oclc_num 609855856
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