Media audience research : : a guide for professionals / / Graham Mytton, Peter Diem and Piet Hein van Dam.
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Place / Publishing House: | Thousand Oaks, California : : SAGE Publications, Incorporated,, 2016. |
Year of Publication: | 2016 |
Edition: | Third edition. |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (298 pages) :; illustrations |
Notes: | Revision of author's Handbook on radio and television audience research. |
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Other title: | Handbook on radio and television audience research |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 9789351506430 (pbk. : alk. paper) 9789351506447 |
Hierarchical level: | Monograph |
Statement of Responsibility: | Graham Mytton, Peter Diem and Piet Hein van Dam. |