Media audience research : : a guide for professionals / / Graham Mytton, Peter Diem and Piet Hein van Dam.
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| Place / Publishing House: | Thousand Oaks, California : : SAGE Publications, Incorporated,, 2016. |
| Year of Publication: | 2016 |
| Edition: | Third edition. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (298 pages) :; illustrations |
| Notes: | Revision of author's Handbook on radio and television audience research. |
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| 020 | |z 9789351506430 (pbk. : alk. paper) | ||
| 020 | |a 9789351506447 |q (electronic bk.) | ||
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| 050 | 4 | |a P91.3 |b .M98 2016 | |
| 082 | 0 | |a 302.2/072 |2 23 | |
| 100 | 1 | |a Mytton, Graham, |e author. | |
| 240 | 1 | 0 | |a Handbook on radio and television audience research |
| 245 | 1 | 0 | |a Media audience research : |b a guide for professionals / |c Graham Mytton, Peter Diem and Piet Hein van Dam. |
| 250 | |a Third edition. | ||
| 264 | 1 | |a Thousand Oaks, California : |b SAGE Publications, Incorporated, |c 2016. | |
| 300 | |a 1 online resource (298 pages) : |b illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a Revision of author's Handbook on radio and television audience research. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Mass media |x Research |x Methodology. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Diem, Peter, |d 1937- |e author. | |
| 700 | 1 | |a Dam, Piet Hein van, |d 1967- |e author. | |
| 776 | 0 | 8 | |i Print version: |a Mytton, Graham. |t Media audience research : a guide for professionals. |d Thousand Oaks, California : SAGE Publications, Incorporated, 2016 |z 9789351506430 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4440204 |z Click to View |