Media audience research : : a guide for professionals /

Media audience research : : a guide for professionals / / Graham Mytton, Peter Diem and Piet Hein van Dam.

Saved in:
Bibliographic Details
VerfasserIn:
Mytton, Graham,
Diem, Peter, 1937-
Dam, Piet Hein van, 1967-
TeilnehmendeR:
Diem, Peter, 1937-
Dam, Piet Hein van, 1967-
Place / Publishing House:Thousand Oaks, California : : SAGE Publications, Incorporated,, 2016.
Year of Publication:2016
Edition:Third edition.
Language:English
Online Access:
Physical Description:1 online resource (298 pages) :; illustrations
Notes:Revision of author's Handbook on radio and television audience research.
Tags: Add Tag
No Tags, Be the first to tag this record!
id 5004440204
ctrlnum (MiAaPQ)5004440204
(Au-PeEL)EBL4440204
(CaPaEBR)ebr11171005
(CaONFJC)MIL902616
(OCoLC)944311110
collection bib_alma
record_format marc
spelling Mytton, Graham, author.
Handbook on radio and television audience research
Media audience research : a guide for professionals / Graham Mytton, Peter Diem and Piet Hein van Dam.
Third edition.
Thousand Oaks, California : SAGE Publications, Incorporated, 2016.
1 online resource (298 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Revision of author's Handbook on radio and television audience research.
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Mass media Research Methodology.
Electronic books.
Diem, Peter, 1937- author.
Dam, Piet Hein van, 1967- author.
Print version: Mytton, Graham. Media audience research : a guide for professionals. Thousand Oaks, California : SAGE Publications, Incorporated, 2016 9789351506430
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4440204 Click to View
language English
format eBook
author Mytton, Graham,
Diem, Peter, 1937-
Dam, Piet Hein van, 1967-
spellingShingle Mytton, Graham,
Diem, Peter, 1937-
Dam, Piet Hein van, 1967-
Media audience research : a guide for professionals /
author_facet Mytton, Graham,
Diem, Peter, 1937-
Dam, Piet Hein van, 1967-
Diem, Peter, 1937-
Dam, Piet Hein van, 1967-
author_variant g m gm
p d pd
p h v d phv phvd
author_role VerfasserIn
VerfasserIn
VerfasserIn
author2 Diem, Peter, 1937-
Dam, Piet Hein van, 1967-
author2_role TeilnehmendeR
TeilnehmendeR
author_sort Mytton, Graham,
title Media audience research : a guide for professionals /
title_sub a guide for professionals /
title_full Media audience research : a guide for professionals / Graham Mytton, Peter Diem and Piet Hein van Dam.
title_fullStr Media audience research : a guide for professionals / Graham Mytton, Peter Diem and Piet Hein van Dam.
title_full_unstemmed Media audience research : a guide for professionals / Graham Mytton, Peter Diem and Piet Hein van Dam.
title_auth Media audience research : a guide for professionals /
title_alt Handbook on radio and television audience research
title_new Media audience research :
title_sort media audience research : a guide for professionals /
publisher SAGE Publications, Incorporated,
publishDate 2016
physical 1 online resource (298 pages) : illustrations
edition Third edition.
isbn 9789351506447
9789351506430
callnumber-first P - Language and Literature
callnumber-subject P - Philology and Linguistics
callnumber-label P91
callnumber-sort P 291.3 M98 42016
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4440204
illustrated Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 300 - Social sciences, sociology & anthropology
dewey-ones 302 - Social interaction
dewey-full 302.2/072
dewey-sort 3302.2 272
dewey-raw 302.2/072
dewey-search 302.2/072
oclc_num 944311110
work_keys_str_mv AT myttongraham handbookonradioandtelevisionaudienceresearch
AT diempeter handbookonradioandtelevisionaudienceresearch
AT dampietheinvan handbookonradioandtelevisionaudienceresearch
AT myttongraham mediaaudienceresearchaguideforprofessionals
AT diempeter mediaaudienceresearchaguideforprofessionals
AT dampietheinvan mediaaudienceresearchaguideforprofessionals
status_str n
ids_txt_mv (MiAaPQ)5004440204
(Au-PeEL)EBL4440204
(CaPaEBR)ebr11171005
(CaONFJC)MIL902616
(OCoLC)944311110
is_hierarchy_title Media audience research : a guide for professionals /
author2_original_writing_str_mv noLinkedField
noLinkedField
_version_ 1792330905664094208
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01990nam a2200457 i 4500</leader><controlfield tag="001">5004440204</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">151014s2016 cauad ob 001 0 eng|d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9789351506430 (pbk. : alk. paper)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789351506447</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5004440204</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL4440204</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr11171005</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL902616</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)944311110</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">P91.3</subfield><subfield code="b">.M98 2016</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">302.2/072</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mytton, Graham,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="240" ind1="1" ind2="0"><subfield code="a">Handbook on radio and television audience research</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Media audience research :</subfield><subfield code="b">a guide for professionals /</subfield><subfield code="c">Graham Mytton, Peter Diem and Piet Hein van Dam.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Third edition.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Thousand Oaks, California :</subfield><subfield code="b">SAGE Publications, Incorporated,</subfield><subfield code="c">2016.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (298 pages) :</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Revision of author's Handbook on radio and television audience research.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on print version record.</subfield></datafield><datafield tag="590" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Mass media</subfield><subfield code="x">Research</subfield><subfield code="x">Methodology.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Diem, Peter,</subfield><subfield code="d">1937-</subfield><subfield code="e">author.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Dam, Piet Hein van,</subfield><subfield code="d">1967-</subfield><subfield code="e">author.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Mytton, Graham.</subfield><subfield code="t">Media audience research : a guide for professionals.</subfield><subfield code="d">Thousand Oaks, California : SAGE Publications, Incorporated, 2016</subfield><subfield code="z">9789351506430</subfield></datafield><datafield tag="797" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4440204</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>

Similar Items