Media research techniques / Arthur Asa Berger.
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| TeilnehmendeR: | |
| Year of Publication: | 1998 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | viii, 175 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. 167-168) and indexes. |
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| ISBN: | 0761915362 (acidfree paper) 0761915370 (pbk. : acidfree paper) 9780761915362 9781452251264 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Arthur Asa Berger. |