Media research techniques / Arthur Asa Berger.
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| Year of Publication: | 1998 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | viii, 175 p. :; ill. |
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| 008 | 971203s1998 caua sb 001 0 eng d | ||
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| 020 | |z 0761915362 (acid-free paper) | ||
| 020 | |z 0761915370 (pbk. : acid-free paper) | ||
| 020 | |z 9780761915362 | ||
| 020 | |z 9781452251264 | ||
| 035 | |a (MiAaPQ)500997016 | ||
| 035 | |a (Au-PeEL)EBL997016 | ||
| 035 | |a (CaPaEBR)ebr10586502 | ||
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| 035 | |a (OCoLC)809773780 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a P91.3 |b .B386 1998 | |
| 082 | 0 | 4 | |a 302.23/072 |2 21 |
| 100 | 1 | |a Berger, Arthur Asa, |d 1933- | |
| 245 | 1 | 0 | |a Media research techniques |h [electronic resource] / |c Arthur Asa Berger. |
| 250 | |a 2nd ed. | ||
| 260 | |a Thousand Oaks : |b Sage Publications, |c c1998. | ||
| 300 | |a viii, 175 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. 167-168) and indexes. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Mass media |x Research |x Methodology. | |
| 650 | 0 | |a Mass media |x Research |v Textbooks. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=997016 |z Click to View |