Media research methods : measuring audiences, reactions and impact / / Barrie Gunter.
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| Year of Publication: | 2000 |
| Language: | English |
| Online Access: | |
| Physical Description: | 314 p. |
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| 020 | |a 9780857022011 (electronic bk.) | ||
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| 050 | 4 | |a P91.3 |b .G86 2000 | |
| 082 | 0 | 4 | |a 302.23/07/2 |2 21 |
| 100 | 1 | |a Gunter, Barrie. | |
| 245 | 1 | 0 | |a Media research methods |h [electronic resource] : |b measuring audiences, reactions and impact / |c Barrie Gunter. |
| 260 | |a London ; |a Thousand Oaks, Calif. : |b Sage Publications, |c 2000. | ||
| 300 | |a 314 p. | ||
| 504 | |a Includes bibliographical references (p. [280]-307) and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Mass media |x Research |x Methodology. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=483382 |z Click to View |