The new rules of marketing & PR : : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / / David Meerman Scott.
Saved in:
VerfasserIn: | |
---|---|
Place / Publishing House: | Hoboken, New Jersey : : Wiley,, 2015. 2015 |
Year of Publication: | 2015 |
Edition: | Fifth edition. |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (465 pages) |
Notes: | Includes index. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
5004187270 |
---|---|
ctrlnum |
(MiAaPQ)5004187270 (Au-PeEL)EBL4187270 (CaPaEBR)ebr11128357 (CaONFJC)MIL831266 (OCoLC)910009559 |
collection |
bib_alma |
record_format |
marc |
spelling |
Scott, David Meerman, author. The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. New rules of marketing and PR Fifth edition. Hoboken, New Jersey : Wiley, 2015. 2015 1 online resource (465 pages) text rdacontent computer rdamedia online resource rdacarrier Includes index. Description based on print version record. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Internet marketing. Public relations. Electronic books. Print version: Scott, David Meerman. New rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. Fifth edition. Hoboken, New Jersey : Wiley, c2015 approximately 465 pages 9781119070481 2015018031 ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4187270 Click to View |
language |
English |
format |
eBook |
author |
Scott, David Meerman, |
spellingShingle |
Scott, David Meerman, The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / |
author_facet |
Scott, David Meerman, |
author_variant |
d m s dm dms |
author_role |
VerfasserIn |
author_sort |
Scott, David Meerman, |
title |
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / |
title_sub |
how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / |
title_full |
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. |
title_fullStr |
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. |
title_full_unstemmed |
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. |
title_auth |
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / |
title_new |
The new rules of marketing & PR : |
title_sort |
the new rules of marketing & pr : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / |
publisher |
Wiley, |
publishDate |
2015 |
physical |
1 online resource (465 pages) |
edition |
Fifth edition. |
isbn |
9781119070665 9781119070672 9781119070481 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415.1265 S368 42015 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4187270 |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.8/72 |
dewey-sort |
3658.8 272 |
dewey-raw |
658.8/72 |
dewey-search |
658.8/72 |
oclc_num |
910009559 |
work_keys_str_mv |
AT scottdavidmeerman thenewrulesofmarketingprhowtousesocialmediaonlinevideomobileapplicationsblogsnewsreleasesandviralmarketingtoreachbuyersdirectly AT scottdavidmeerman newrulesofmarketingandpr AT scottdavidmeerman newrulesofmarketingprhowtousesocialmediaonlinevideomobileapplicationsblogsnewsreleasesandviralmarketingtoreachbuyersdirectly |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5004187270 (Au-PeEL)EBL4187270 (CaPaEBR)ebr11128357 (CaONFJC)MIL831266 (OCoLC)910009559 |
is_hierarchy_title |
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / |
_version_ |
1792330894987493376 |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02000nam a2200457 i 4500</leader><controlfield tag="001">5004187270</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">160104t20152015nju o 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781119070481</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119070665</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119070672</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5004187270</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL4187270</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr11128357</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL831266</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)910009559</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.1265</subfield><subfield code="b">.S368 2015</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Scott, David Meerman,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="4"><subfield code="a">The new rules of marketing & PR :</subfield><subfield code="b">how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /</subfield><subfield code="c">David Meerman Scott.</subfield></datafield><datafield tag="246" ind1="1" ind2=" "><subfield code="a">New rules of marketing and PR</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Fifth edition.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, New Jersey :</subfield><subfield code="b">Wiley,</subfield><subfield code="c">2015.</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (465 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on print version record.</subfield></datafield><datafield tag="590" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Public relations.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Scott, David Meerman.</subfield><subfield code="t">New rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly.</subfield><subfield code="b">Fifth edition.</subfield><subfield code="d">Hoboken, New Jersey : Wiley, c2015 </subfield><subfield code="h">approximately 465 pages </subfield><subfield code="z">9781119070481 </subfield><subfield code="w">2015018031</subfield></datafield><datafield tag="797" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4187270</subfield><subfield code="z">Click to View</subfield></datafield></record></collection> |