The new rules of marketing & PR : : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / / David Meerman Scott.
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| Place / Publishing House: | Hoboken, New Jersey : : Wiley,, 2015. 2015 |
| Year of Publication: | 2015 |
| Edition: | Fifth edition. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (465 pages) |
| Notes: | Includes index. |
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| ISBN: | 9781119070481 9781119070665 9781119070672 |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | David Meerman Scott. |