The new rules of marketing & PR : : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / / David Meerman Scott.
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| Place / Publishing House: | Hoboken, New Jersey : : Wiley,, 2015. 2015 |
| Year of Publication: | 2015 |
| Edition: | Fifth edition. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (465 pages) |
| Notes: | Includes index. |
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| 020 | |z 9781119070481 | ||
| 020 | |a 9781119070665 |q (electronic bk.) | ||
| 020 | |a 9781119070672 |q (electronic bk.) | ||
| 035 | |a (MiAaPQ)5004187270 | ||
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| 050 | 4 | |a HF5415.1265 |b .S368 2015 | |
| 082 | 0 | |a 658.8/72 |2 23 | |
| 100 | 1 | |a Scott, David Meerman, |e author. | |
| 245 | 1 | 4 | |a The new rules of marketing & PR : |b how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / |c David Meerman Scott. |
| 246 | 1 | |a New rules of marketing and PR | |
| 250 | |a Fifth edition. | ||
| 264 | 1 | |a Hoboken, New Jersey : |b Wiley, |c 2015. | |
| 264 | 4 | |c 2015 | |
| 300 | |a 1 online resource (465 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Public relations. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Scott, David Meerman. |t New rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. |b Fifth edition. |d Hoboken, New Jersey : Wiley, c2015 |h approximately 465 pages |z 9781119070481 |w 2015018031 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4187270 |z Click to View |