Brand management

Brand management / guest editors: Leslie de Chematony ... [et. al.].

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Superior document:European journal of marketing ; v. 42, no. 5/6
:
ProQuest (Firm)
TeilnehmendeR:
De Chernatony, L.
ProQuest (Firm)
Year of Publication:2008
Language:English
Series:European journal of marketing ; v. 42, no. 5/6.
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Physical Description:p. 531-712.
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spelling Brand management [electronic resource] / guest editors: Leslie de Chematony ... [et. al.].
Bradford : Emerald, 2008.
p. 531-712.
European journal of marketing ; v. 42, no. 5/6
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing) Management.
Marketing.
Electronic books.
De Chernatony, L. (Leslie)
ProQuest (Firm)
European journal of marketing ; v. 42, no. 5/6.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=361529 Click to View
language English
format Electronic
eBook
author2 De Chernatony, L.
ProQuest (Firm)
author_facet De Chernatony, L.
ProQuest (Firm)
ProQuest (Firm)
author2_variant c l d cl cld
author2_fuller (Leslie)
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort De Chernatony, L.
title Brand management
spellingShingle Brand management
European journal of marketing ;
title_full Brand management [electronic resource] / guest editors: Leslie de Chematony ... [et. al.].
title_fullStr Brand management [electronic resource] / guest editors: Leslie de Chematony ... [et. al.].
title_full_unstemmed Brand management [electronic resource] / guest editors: Leslie de Chematony ... [et. al.].
title_auth Brand management
title_new Brand management
title_sort brand management
series European journal of marketing ;
series2 European journal of marketing ;
publisher Emerald,
publishDate 2008
physical p. 531-712.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 B736 42008
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=361529
illustrated Not Illustrated
oclc_num 560624177
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hierarchy_parent_title European journal of marketing ; v. 42, no. 5/6
hierarchy_sequence v. 42, no. 5/6.
is_hierarchy_title Brand management
container_title European journal of marketing ; v. 42, no. 5/6
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