Brand management / guest editors: Leslie de Chematony ... [et. al.].
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| Superior document: | European journal of marketing ; v. 42, no. 5/6 |
|---|---|
| : | |
| TeilnehmendeR: | |
| Year of Publication: | 2008 |
| Language: | English |
| Series: | European journal of marketing ;
v. 42, no. 5/6. |
| Online Access: | |
| Physical Description: | p. 531-712. |
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| 020 | |z 9781846638428 | ||
| 020 | |z 9781846638435 | ||
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.1255 |b .B736 2008 | |
| 245 | 0 | 0 | |a Brand management |h [electronic resource] / |c guest editors: Leslie de Chematony ... [et. al.]. |
| 260 | |a Bradford : |b Emerald, |c 2008. | ||
| 300 | |a p. 531-712. | ||
| 490 | 1 | |a European journal of marketing ; |v v. 42, no. 5/6 | |
| 504 | |a Includes bibliographical references. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) |x Management. | |
| 650 | 0 | |a Marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a De Chernatony, L. |q (Leslie) | |
| 710 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a European journal of marketing ; |v v. 42, no. 5/6. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=361529 |z Click to View |