Brand management / guest editors: Leslie de Chematony ... [et. al.].
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| Superior document: | European journal of marketing ; v. 42, no. 5/6 |
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| TeilnehmendeR: | |
| Year of Publication: | 2008 |
| Language: | English |
| Series: | European journal of marketing ;
v. 42, no. 5/6. |
| Online Access: | |
| Physical Description: | p. 531-712. |
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| Bibliography: | Includes bibliographical references. |
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| ISBN: | 9781846638428 9781846638435 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | guest editors: Leslie de Chematony ... [et. al.]. |