Measuring customer satisfaction and loyalty : : survey design, use, and statistical analysis methods / / Bob E. Hayes.

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Place / Publishing House:Milwaukee, Wisconsin : : ASQ Quality Press,, 2008.
Year of Publication:2008
Edition:Third edition.
Language:English
Online Access:
Physical Description:1 online resource (311 pages) :; illustrations
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100 1 |a Hayes, Bob E.,  |d 1963-  |e author. 
245 1 0 |a Measuring customer satisfaction and loyalty :  |b survey design, use, and statistical analysis methods /  |c Bob E. Hayes. 
250 |a Third edition. 
264 1 |a Milwaukee, Wisconsin :  |b ASQ Quality Press,  |c 2008. 
300 |a 1 online resource (311 pages) :  |b illustrations 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references (pages 275-280) and index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Consumer satisfaction  |x Statistical methods. 
650 0 |a Questionnaires. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Hayes, Bob E.  |t Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods.  |d Milwaukee, Wisconsin : ASQ Quality Press, 2008  |h xxiii, 287 pages ; 24 cm  |z 9780873897433  |w (OCoLC)ocn227573879  |w (DLC)10929568 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3002609  |z Click to View