Measuring customer satisfaction and loyalty : : survey design, use, and statistical analysis methods / / Bob E. Hayes.

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Bibliographic Details
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Place / Publishing House:Milwaukee, Wisconsin : : ASQ Quality Press,, 2008.
Year of Publication:2008
Edition:Third edition.
Language:English
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Physical Description:1 online resource (311 pages) :; illustrations
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Description
Bibliography:Includes bibliographical references (pages 275-280) and index.
ISBN:0873897439
9780873897433
Hierarchical level:Monograph
Statement of Responsibility: Bob E. Hayes.