Predictive marketing : : easy ways every marketer can use customer analytics and big data / / Omer Artun, Dominique Levin.

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Place / Publishing House:Hoboken, New Jersey : : John Wiley & Sons, Inc.,, 2015.
2015
Year of Publication:2015
Language:English
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Physical Description:1 online resource (271 pages)
Notes:Includes index.
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(CaPaEBR)ebr11088039
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collection bib_alma
record_format marc
spelling Artun, Omer, 1969- author.
Predictive marketing : easy ways every marketer can use customer analytics and big data / Omer Artun, Dominique Levin.
Hoboken, New Jersey : John Wiley & Sons, Inc., 2015.
2015
1 online resource (271 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Electronic books.
Levin, Dominique, author.
Print version: Artun, Omer, 1969- Predictive marketing : easy ways every marketer can use customer analytics and big data. Hoboken, New Jersey : John Wiley & Sons, Inc., c2015 xxii, 246 pages 9781119175803 2015013473
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2130996 Click to View
language English
format eBook
author Artun, Omer, 1969-
Levin, Dominique,
spellingShingle Artun, Omer, 1969-
Levin, Dominique,
Predictive marketing : easy ways every marketer can use customer analytics and big data /
author_facet Artun, Omer, 1969-
Levin, Dominique,
Levin, Dominique,
author_variant o a oa
d l dl
author_role VerfasserIn
VerfasserIn
author2 Levin, Dominique,
author2_role TeilnehmendeR
author_sort Artun, Omer, 1969-
title Predictive marketing : easy ways every marketer can use customer analytics and big data /
title_sub easy ways every marketer can use customer analytics and big data /
title_full Predictive marketing : easy ways every marketer can use customer analytics and big data / Omer Artun, Dominique Levin.
title_fullStr Predictive marketing : easy ways every marketer can use customer analytics and big data / Omer Artun, Dominique Levin.
title_full_unstemmed Predictive marketing : easy ways every marketer can use customer analytics and big data / Omer Artun, Dominique Levin.
title_auth Predictive marketing : easy ways every marketer can use customer analytics and big data /
title_new Predictive marketing :
title_sort predictive marketing : easy ways every marketer can use customer analytics and big data /
publisher John Wiley & Sons, Inc.,
publishDate 2015
physical 1 online resource (271 pages)
isbn 9781119037323
9781119175803
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 A7458 42015
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2130996
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 906937037
work_keys_str_mv AT artunomer predictivemarketingeasywayseverymarketercanusecustomeranalyticsandbigdata
AT levindominique predictivemarketingeasywayseverymarketercanusecustomeranalyticsandbigdata
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is_hierarchy_title Predictive marketing : easy ways every marketer can use customer analytics and big data /
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