Predictive marketing : : easy ways every marketer can use customer analytics and big data / / Omer Artun, Dominique Levin.

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Place / Publishing House:Hoboken, New Jersey : : John Wiley & Sons, Inc.,, 2015.
2015
Year of Publication:2015
Language:English
Online Access:
Physical Description:1 online resource (271 pages)
Notes:Includes index.
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100 1 |a Artun, Omer,  |d 1969-  |e author. 
245 1 0 |a Predictive marketing :  |b easy ways every marketer can use customer analytics and big data /  |c Omer Artun, Dominique Levin. 
264 1 |a Hoboken, New Jersey :  |b John Wiley & Sons, Inc.,  |c 2015. 
264 4 |c 2015 
300 |a 1 online resource (271 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a Includes index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing. 
655 4 |a Electronic books. 
700 1 |a Levin, Dominique,  |e author. 
776 0 8 |i Print version:  |a Artun, Omer, 1969-  |t Predictive marketing : easy ways every marketer can use customer analytics and big data.  |d Hoboken, New Jersey : John Wiley & Sons, Inc., c2015   |h xxii, 246 pages   |z 9781119175803   |w 2015013473 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2130996  |z Click to View