Improving sales and marketing collaboration : : a step-by-step guide / / Avinash Malshe and Wim Biemans.
In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical r...
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| Superior document: | Selling and sales force management collection, |
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| VerfasserIn: | |
| TeilnehmendeR: | |
| Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015. |
| Year of Publication: | 2015 |
| Edition: | First edition. |
| Language: | English |
| Series: | 2014 digital library.
Selling and sales force management collection. |
| Online Access: | |
| Physical Description: | 1 online resource (xviii, 187 pages) |
| Notes: | Part of: 2014 digital library. |
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