Improving sales and marketing collaboration : : a step-by-step guide / / Avinash Malshe and Wim Biemans.
In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical r...
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Superior document: | Selling and sales force management collection, |
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Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015. |
Year of Publication: | 2015 |
Edition: | First edition. |
Language: | English |
Series: | 2014 digital library.
Selling and sales force management collection. |
Online Access: | |
Physical Description: | 1 online resource (xviii, 187 pages) |
Notes: | Part of: 2014 digital library. |
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(MiAaPQ)5001881869 (Au-PeEL)EBL1881869 (CaPaEBR)ebr10997458 (CaONFJC)MIL671445 (OCoLC)898491922 |
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Malshe, Avinash., author. Improving sales and marketing collaboration : a step-by-step guide / Avinash Malshe and Wim Biemans. First edition. New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015. 1 online resource (xviii, 187 pages) text rdacontent computer rdamedia online resource rdacarrier Selling and sales force management collection, 2161-8917 Part of: 2014 digital library. Includes bibliographical references (pages 179-183) and index. Preface -- Introduction -- Working together to create value for customers -- Sales and marketing don't always get along -- Taking a look under the hood of the interface -- Mending the rift between sales and marketing -- Assessing your sales-marketing interface -- Challenges to your sales-marketing interface -- Appendix. The sales-marketing huddle: workshop template -- About the authors -- Notes -- References -- Index. Access restricted to authorized users and institutions. In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, lack of communication, frustration, and sometimes even downright anger and sabotage. Instead of supporting each other in creating superior value for customers, sales and marketing fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction. Title from PDF title page (viewed on December 21, 2014). Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Sales management. Marketing Management. sales-marketing relationship sales-marketing alignment managing sales-marketing interface Electronic books. Biemans, Wim G., 1960-, author. Print version: 9781606498026 ProQuest (Firm) 2014 digital library. Selling and sales force management collection. 2161-8917 https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1881869 Click to View |
language |
English |
format |
eBook |
author |
Malshe, Avinash., Biemans, Wim G., 1960-, |
spellingShingle |
Malshe, Avinash., Biemans, Wim G., 1960-, Improving sales and marketing collaboration : a step-by-step guide / Selling and sales force management collection, Preface -- Introduction -- Working together to create value for customers -- Sales and marketing don't always get along -- Taking a look under the hood of the interface -- Mending the rift between sales and marketing -- Assessing your sales-marketing interface -- Challenges to your sales-marketing interface -- Appendix. The sales-marketing huddle: workshop template -- About the authors -- Notes -- References -- Index. |
author_facet |
Malshe, Avinash., Biemans, Wim G., 1960-, Biemans, Wim G., 1960-, |
author_variant |
a m am w g b wg wgb |
author_role |
VerfasserIn VerfasserIn |
author2 |
Biemans, Wim G., 1960-, |
author2_role |
TeilnehmendeR |
author_sort |
Malshe, Avinash., |
title |
Improving sales and marketing collaboration : a step-by-step guide / |
title_sub |
a step-by-step guide / |
title_full |
Improving sales and marketing collaboration : a step-by-step guide / Avinash Malshe and Wim Biemans. |
title_fullStr |
Improving sales and marketing collaboration : a step-by-step guide / Avinash Malshe and Wim Biemans. |
title_full_unstemmed |
Improving sales and marketing collaboration : a step-by-step guide / Avinash Malshe and Wim Biemans. |
title_auth |
Improving sales and marketing collaboration : a step-by-step guide / |
title_new |
Improving sales and marketing collaboration : |
title_sort |
improving sales and marketing collaboration : a step-by-step guide / |
series |
Selling and sales force management collection, |
series2 |
Selling and sales force management collection, |
publisher |
Business Expert Press, |
publishDate |
2015 |
physical |
1 online resource (xviii, 187 pages) |
edition |
First edition. |
contents |
Preface -- Introduction -- Working together to create value for customers -- Sales and marketing don't always get along -- Taking a look under the hood of the interface -- Mending the rift between sales and marketing -- Assessing your sales-marketing interface -- Challenges to your sales-marketing interface -- Appendix. The sales-marketing huddle: workshop template -- About the authors -- Notes -- References -- Index. |
isbn |
9781606498033 9781606498026 |
issn |
2161-8917 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5438 |
callnumber-sort |
HF 45438.4 M255 42015 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1881869 |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.81 |
dewey-sort |
3658.81 |
dewey-raw |
658.81 |
dewey-search |
658.81 |
oclc_num |
898491922 |
work_keys_str_mv |
AT malsheavinash improvingsalesandmarketingcollaborationastepbystepguide AT biemanswimg improvingsalesandmarketingcollaborationastepbystepguide |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5001881869 (Au-PeEL)EBL1881869 (CaPaEBR)ebr10997458 (CaONFJC)MIL671445 (OCoLC)898491922 |
hierarchy_parent_title |
Selling and sales force management collection, |
is_hierarchy_title |
Improving sales and marketing collaboration : a step-by-step guide / |
container_title |
Selling and sales force management collection, |
author2_original_writing_str_mv |
noLinkedField |
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fullrecord |
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