The marketing pathfinder : : key concepts and cases for marketing strategy and decision making / / David Stewart and Michael Saren.
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Place / Publishing House: | Chichester, West Sussex, [England] : : John Wiley & Sons,, 2014. 2014 |
Year of Publication: | 2014 |
Language: | English |
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Physical Description: | 1 online resource (283 pages) |
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