Problems in marketing : applying key concepts and techniques / / Luiz Moutinho & Charles Chien.
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| Year of Publication: | 2008 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xiii, 322 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9780761971788 (cased) 9780761971795 (paper) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Luiz Moutinho & Charles Chien. |